While significant strides are being made towards Kenya's Vision for 2030, the formal manufacturing sector drags behind at a pace of 5.6%. A key factor that could help spark an increase in the share of manufacturing in the country's GDP is increased investment in industrial design.
Industrial design is the creative process of conceptualizing, designing, and developing products that seamlessly blend form, function, and aesthetics. It encompasses everything from consumer goods and electronics to furniture, vehicles, and even architectural elements. Industrial designers strive to enhance user experiences, optimize functionality, and create visually appealing products that resonate with people.
Here's how they work: industrial designers utilize computer-aided design software to bring their concepts and sketches to life. They make prototypes to test their designs and make changes as needed. They work closely with mechanical engineers to ensure that their designs are functional and safe. They also work with marketing teams to develop strategies for selling these products.
Kenya’s growing manufacturing sector tethers off the creativity and expertise of these designers, who contribute to the country’s economic growth and global competitiveness. By investing in industrial design, this sector will realize a significant change in these key areas:
1. Product Innovation and Competitiveness: Industrial design fosters the creation of innovative products that can compete in local and global markets.2. Infrastructure and Urban Development: As Kenya's urban population continues to grow, there is a pressing need for well-designed infrastructure, public spaces, and housing solutions. ECOHEAT by Kuza Kenya provides local businesses with a clean, sustainable, and mobile cooking solutions.
4. Technology and Digital Transformation: Industrial design is closely linked to technological innovation and the digital transformation of industries.
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Kenya's formal manufacturing sector has immense growth potential, and with thriving sub-sectors in agro-industry (food and beverages), textiles in the Export Processing Zones (EPZs), pharmaceuticals, construction and high-end furniture; the country is well positioned to become a regional hub for industrial design and a major player in the global market.
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